# Privacy Policy

Effective Date: April 10th, 2026
Last Updated: April 10th, 2026

This Privacy Policy explains how L.O.L.A. ("we," "us," or "our") collects, uses, stores, and shares information when you use our website, mobile application, and related services (the "Platform").

By using the Platform, you acknowledge this Privacy Policy.

## 1. Information We Collect

We may collect the following categories of information:

### A. Account Information
- name
- email address
- password and authentication-related data
- account type (such as client or beauty expert)

### B. Profile Information
- phone number
- city and state
- business name
- profile bio
- service-related profile details
- onboarding information

### C. Booking and Relationship Data
- appointment details
- service selections
- notes
- connections between clients and beauty experts
- product recommendations

### D. Communications
- in-app messages
- customer support messages
- account verification emails
- password reset requests
- transactional communications

### E. Skincare and Intake Information
- skincare concerns
- allergies
- sensitivities
- intake form responses
- preferences and related wellness information you choose to provide

### F. Technical and Usage Information
- device/browser information
- IP address
- log data
- approximate usage and diagnostics data
- app interaction data needed to operate and improve the Platform

## 2. How We Use Information
We may use your information to:
- create and manage your account;
- authenticate users and protect account security;
- provide Platform features;
- support bookings, messaging, onboarding, and profile management;
- deliver account-related emails and service notices;
- personalize your experience;
- provide product or service recommendations;
- improve the Platform, security, and performance;
- comply with legal obligations; and
- investigate misuse, fraud, or abuse.

## 3. How We Share Information
We may share information:
- with other users where necessary to provide the Platform, such as sharing limited profile and appointment-related information between clients and beauty experts;
- with vendors and service providers who help us operate the Platform, such as hosting, authentication, analytics, and email service providers;
- if required by law, legal process, or government request;
- to protect rights, safety, security, or property; or
- in connection with a merger, acquisition, financing, or sale of assets.

We do not sell personal information in the ordinary meaning of the word "sell" unless we clearly tell you otherwise.

## 4. Health-Related and Sensitive Information
Because the Platform may collect skincare, intake, or wellness-related information, we treat that information as sensitive and use it only as needed to operate the Platform and support the services offered through it.

However, L.O.L.A. is not a medical provider, and the Platform is not intended to create a doctor-patient relationship or serve as a substitute for professional medical care.

## 5. Data Retention
We retain personal information for as long as reasonably necessary to:
- provide the Platform;
- maintain account functionality;
- comply with legal obligations;
- resolve disputes; and
- enforce our agreements.

We may delete or anonymize information when it is no longer reasonably needed.

## 6. Data Security
We use reasonable administrative, technical, and organizational measures designed to help protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

## 7. Your Choices and Rights
Depending on your location, you may have rights to:
- access certain personal information we hold about you;
- request correction of inaccurate information;
- request deletion of your account or data;
- withdraw consent where processing is based on consent; and
- opt out of certain communications.

To make a request, contact us at support@lolamay.co.

## 8. Email and Communications
We may send you transactional emails such as:
- account confirmations;
- password reset emails;
- sign-in or account security notices;
- appointment-related notices; and
- important service updates.

If we offer marketing emails, you may opt out using the unsubscribe method provided in those messages.

## 9. Children’s Privacy
The Platform is not intended for children under 13, and we do not knowingly collect personal information from children under 13 without appropriate legal authorization. If you believe a child has provided personal information to us, contact us and we will investigate.

## 10. Third-Party Services
Our Platform may use third-party providers for infrastructure and support functions, including authentication, hosting, data storage, and email delivery. Those providers may process information on our behalf subject to contractual or operational safeguards.

## 11. International Users
If you access the Platform from outside the United States, you understand that your information may be transferred to and processed in the United States or other countries where our providers operate.

## 12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the effective date above. Continued use of the Platform after changes become effective means you accept the revised policy.

## 13. Contact Us
Lola May LLC
1938 East Sharon Drive, Phoenix AZ, 85022
support@lolamay.co
[lolamay.co